Product tours, also known as product walkthroughs, introduce your prospects to your software by giving them the lay of the land. You can think of the product tour as tutorials that guide your prospects to the core processes that bring significant value to your product.
Great and effective product tours build longer-term engagement with your prospects and even increase the odds of product adoption, product activation, and customer retention. So, if you want to keep new prospects as customers, you have to show off the best parts of your software in the most substantial way – and there is no better mechanism than a compelling product tour.
Let’s dive into what a product tour is, why it is important for your business, and, most importantly, how you can develop a compelling one for your prospects.
What is a Product Tour?
A virtual guide that showcases your product’s benefits and features in an engaging and personalized way is called a product tour. It allows your prospects to explore your products’ features before signing up for a deal. Furthermore, as these product tours allow your new prospects to get personalized and first-hand experience to feel the value of your product, it also eases the decision-making process. It strongly pushes your prospect down the sales pipeline.
But why use product tours, anyway? Apart from making the decision-making process easier on the part of your prospects, a product tour:
- Guide prospects toward the “AHA” moment: The “AHA” moment is when prospects first realize your software’s value. Prospects that stumble upon the “AHA” moment finally understand how your product improves their work.
- Compel prospects to take specific actions on your product: Instead of leaving your prospects to figure out the software on their own, a product tour influences the prospect’s behavior by simplifying why every step is important, guiding them to take critical actions within your software.
- Easy to build and explore with: Product demo tools like Demostory.io allows you to create a more personalized product tour without making unnecessary changes. This demo tool helps you uncover what resonates the most with your prospects and makes the onboarding process more seamless.
- Eliminates the guesswork: When your prospects are guided properly during the product tour, it eliminates the guesswork on the next steps. And this only means your prospects are consistently engaged during the product tour.
- Saves you a lot of time: A well-structured product tour saves you plenty of time for you and your prospects. Since everything is already properly organized, especially in introducing your product’s features, there will be no room for unnecessary questions.
Not only can you save time in successful product tours, but you can also save money in different ways. Since your prospects are more likely to engage with your software thanks to product tours, you will have a low chance of losing potential income.
Tips on Building a Compelling Product Tour
Note that building or creating a product tour is easy if you invest in the best demonstration software with your sales team. In fact, when you carry out an engaging product tour to your prospects, weaving critical elements and incorporating them with the software will bring a great outcome.
Here are six tips that can help you develop a practical and personalized product tour:
1. Be sequential
Only show prospects a random collection of features with a clear and proper structure. Know that every step in your product tour must be clearly defined, and every step must move prospects further down, leading to closing a deal.
There is so much benefit in organizing your product tours. Not only can you close a deal, but also your prospects will remember the entire tour because they are consistently engaged the whole time.
2. Provide value
Your prospects must feel thankful and well-informed after being on your product tour. Avoid making unnecessary moves to them. Instead, your focus should convince them harder with how amazing your software is. Provide them with a lot of insights and additional information about your software so they can decide well.
This is a way of providing value during and after the product tour.
3. Personalize your product tour with live demo software
Having a personalized approach to doing a live demo is one of the best things you can do for your client. You can show this by providing exact information that fits their needs and by being organized with your tools in live demos. Software like Demostory browser can help you save different demo setups as shortcuts and launch them with one click. By having a dedicated demo setup for each client, you can easily guide them and let them follow the story you want to tell.
Demostory.io is intuitive and fast to get the tour set up, even for anyone non-technical.
4. Make the navigation simple
Make sure to avoid confusing your prospects with a lot of navigation options. Whether you or one of your sales reps deliver the tour, make sure that the whole experience is smooth and simplified for your prospects. Moving from one section to another during the tour should be fine; therefore, the whole process must not be complicated to understand.
Always remember that a great product tour does not complicate the overall user experience. And as we always suggest, use sophisticated sales demo tools that offer a great amount of control in delivering and personalizing the demonstration of your software – resulting in a more simplified demo experience for your prospects.
5. Keep the messaging direct and short
Remember that your product tour should only focus on the critical features that are important and relevant to your prospects. Avoid having a ten-step procedure during the tour because your prospects will likely quit it.
Use a storytelling approach to get straight to the point. Know that the best product tours are the ones that tell a great story and showcase the best aspects of your product to your prospects. In return, they help your prospects understand how your software can be used and how it benefits them.
6. Share and collect leads
Check the current flow of your product tour and ensure that it is concise and direct to the point. It should cover all the critical points and features of your product and is extra engaging to guide the prospects to the last step. The last steps can be CTAs that push your prospects to take some actions.
Build the Best Product Walkthroughs with Demostory.io
Demostory.io is one of the top options in the market when it comes to demo software tools. With this dedicated interactive demo software, you can set up seamless onboarding flows with your prospects with no coding skills required. On top of that, you can simplify the learning curve for your prospects and help them familiarize themselves with your software.
Demostory.io is a dedicated demo browser and can be installed via Chrome extension. With one tap, your product tour is set up already.
Schedule a free demo now and give your prospects the most unforgettable product tour in their lifetime.
