Demostory Founders

The Birth of Demostory

In this blog post, we’ll delve into the story of how Alec and Chris, long-time friends since their high school days of playing pickup basketball together, embarked on a journey to revolutionize the sales engineer experience. This inspiring tale centers around their brainchild, the Demo Browser, a powerful platform designed to empower sales engineers and elevate their demo presentations to new heights.

The Birth of Sales Engineers

Alec and Chris, two individuals with divergent career paths, found their common ground in the sales engineer realm. Alec’s software career began at a startup, where he was the first sales engineer. Over the years, he excelled in his role, contributing to several successful deals before the company’s acquisition in 2015. Since then, Alec has become a serial entrepreneur, navigating the world of business ventures.

On the other hand, Chris started from the bottom, honing his skills through entry-level support roles. With dedication and hard work, he transitioned to an enterprise SE position, conducting high 6 and 7 figure deals through captivating live demos. The majority of his career has been dedicated to crafting impressive demos for enterprise software sales.

The First Demo Browser: A Vision Takes Shape

In the early days of their careers, Alec and Chris observed a significant void in the sales engineer community – the lack of content and tools tailored to their roles. Back in 2012, this glaring absence caught Alec’s attention, sparking an idea that never left him: an opportunity to build something exceptional for their community.

United by a shared vision, Alec and Chris conceptualized the 1st Demo Browser, a groundbreaking platform that would address the challenges faced by sales engineers worldwide. Their vision was to create a centralized hub where SEs could access a wealth of resources, connect with peers, and ultimately elevate their demo game.

Empowering Sales Engineers: A Journey of Development

Fuelled by their passion for empowering sales engineers, Alec and Chris embarked on an entrepreneurial adventure. Extensive market research and feedback from fellow sales engineers became the pillars of their platform’s development. They were determined to deliver a seamless, user-friendly experience to their community.

With relentless dedication, Alec and Chris worked day and night to create the Demo Browser. Their platform offered a vast library of demo templates, content frameworks, and presentation resources, tailor-made for diverse industries and use cases. This empowered SEs to streamline their demo preparation and concentrate on the most critical aspect – telling captivating stories that resonate with potential clients.

The Result: A Game-Changer for Sales Demos

After months of hard work, the Demo Browser finally emerged as a game-changer for sales demos. Sales engineers worldwide rejoiced as they found a treasure trove of resources at their fingertips. The Demo Browser’s impact on the sales engineer community was unprecedented.

With the Demo Browser’s support, sales engineers could now access a thriving community, where they shared tips, sought advice, and celebrated each other’s success stories. This sense of camaraderie fostered growth and collaboration among professionals in the field.


The journey of Alec and Chris, from high school friends to entrepreneurial pioneers, demonstrates the power of passion and dedication. The Demo Browser’s inception has transformed the sales engineer landscape, providing SEs with the tools they never had, and empowering them to excel in their demos.

The Demo Browser continues to evolve, incorporating the latest advancements and feedback from its users, ensuring sales engineers stay ahead of the game. Alec and Chris’s visionary leadership has led to countless successful sales demos, inspiring sales engineers worldwide to build demos, tell stories, and ultimately win deals.

Are you ready to unleash the full potential of your sales demos? Join the Demo Browser community today and take your sales engineer journey to new heights!