It is not great to lose customers in your SaaS business, and losing customers means losing money – that is what it all means. In the SaaS world, this is called the Churn rate, defined as the annual percentage rate at which customers have stopped subscribing to a SaaS service at a particular period.
So, how can you not lose more customers? In this blog post, you are about to read advanced and strategic ways to avoid the profit-killing falloff of your loyal clients and gain their confidence in your product. But let’s start with some of the reasons why your customers stopped availing of your services.
Reasons Why Your Customers Stopped Interacting with your SaaS Platform
1. Data Security Matters for Everybody
When it comes to cloud storage and SaaS, many of your customers are concerned about the safety of their business data. More than 55% of American business leaders do not trust cloud storage and believe that their files and data are in the cloud.
You need to educate your customers consistently about security systems. This is necessary to help them purchase the right information and easy-to-understand content about the virus, security, spa, and others.
2. Do not have time and knowledge
Not everybody is equipped with knowledge while adopting new technologies. It takes time to adjust to the new SaaS system or platform. In most cases, the process kills resources and time. When this situation arises, deliver a great demo presentation about your SaaS products, showcasing its best features and installation process.
Take advantage of web-based demonstration software to provide a smooth and complete demo. Only with the deployment of this software can you best highlight the features of your SaaS product. On top of that, you can guide your prospects as they slowly move along the sales journey.
How to Not Lose Your Customers?
1. Master a Successful Onboarding
Successful onboarding is all about communicating with new prospects quickly after understanding what exactly they are looking for in your SaaS products and explaining to them all features (the most crucial ones to start with) of your application.
2. Make the sign-up more professional for the right prospects
It is crucial to make the signing-up process more generic and professional to maximize the conversion. It must also be seamless as possible, with mandatory fields such as email IDs and passwords. And the single most important thing – keep it simple.
Remember that retaining your customers and never losing them is not an easy task. With many hacks and tricks today, it is easy to crucial to make it simple, concise, and engaging. In SaaS, the engagement often occurs during software sales presentations when the prospects gain more understanding and value from your SaaS products. This must be the part where you need to level up your demo skills and ensure you close a deal.
3. Level up your live demos
Before your customers become a customer, they are your prospects first. Right? Ever wonder where your first interaction with them? It is during a demo, of course. So, by the time they sign-up for a demo, impress them with how you deliver it.
Level it up using the best demonstration software like Demostory.io. Taking advantage of the demo software tool will give you the perfect elevation to activate your sales skills and show off your SaaS solution, making your prospect buzzing with excitement to buy.
4. Keep engagement with the trial prospects and track the usage
Engagement with your prospects who will turn a customer is a continuous process of SaaS business to maximize the overall conversion further. We said previously to level up your demo skills, and we meant it. This is to provide insights to your prospects in a way they see the true value of your SaaS product. Whether it is during a demo or a trial, opening a discussion about their pain points is necessary. This is what you call a more intentional and genuine engagement with them – helping you to create a better relationship with them, mainly a long-term one.
5. Optimize and promote your SaaS product for maximum results
When you expect more customers and users for your SaaS software, online promotion and optimization play a crucial role. So, do not forget to optimize the SaaS application for search engines with the right keywords for which your target prospects are searching more. Ensure your content is also search engine friendly and that you begin promoting it on online SaaS networks and social media.
6. Always be selling
If you have not realized it by now, you should always be selling as a SaaS company. But what does it always mean to be selling? It means a lot of things:
- Create unparalleled customer service: Your customer service should always be part of your SaaS software. Yet, after all, that is the main reason why it is called “Software-as-a-Service”.
- Provide quick implementation and rapid configuration: If you notice, SaaS sales cycles are shorter than what you expect, which is what your prospects and customers want. Know that those who choose your SaaS products aim to deploy quickly, save time, and operate with a nonstop flow of business operations.
Hence, your capacity to deliver these important actions is part of the whole method of selling your SaaS products.
- Be scalable – When your client’s business grows, grow with them. Do not reinvent your sales wheel when your clients need to add users or functionalities. Make sure to create the ebbs and flows naturally tailored to your customers’ needs.
7. Upgrade customer experience
It is a mistake to think that your SaaS clients only focus on the software – they are for the experience too. So, consider how much of your SaaS cycle is the service part. This includes the software demo presentation, the software interface, features, the purchase process, customer service, the renewal process, correspondence, and everything else that has anything to do with the whole SaaS. Everything is an experience – all of it.
By consistently providing a deep focus on experience, you can retain your clients who are teetering on edge.
Your Product Demo is the Most Critical Piece in the Sales Process
While the whole point of this blog is to give tips on how not to lose your SaaS customers, we also want to highlight the most critical piece that is often overlooked – your product demo presentation. We already mentioned this in the previous section, but we want to simplify it more.
Your live demo plays a huge role in convincing your prospects and maintaining them as a customer. A product demo that is greatly delivered will make a huge impression. This first interaction phase with your would-be customers will highlight the best aspects of your SaaS solutions. It establishes trust in your prospects, giving them a solid guarantee that they are using the right products.
So how to deliver a great product demo? Simple. You have to invest in the best demo tools. Interactive demo software Demostory.io is a top-tier option in the market. It has everything you need to deliver your prospects a great, unforgettable demo. This software is highly-customizable and interactive and has high-user engagement that greatly benefits you and your SaaS team.
Click here to get started with Demostory.io and start producing highly engaging product demos at scale.