Conducting online live demos for SaaS products can be an effective method of showcasing their features and engaging with potential customers. However, many challenges can arise, making the process both challenging and frustrating. We’ve previously discussed some of the most common issues, such as difficulties with user adoption, technical compatibility issues, audiences easily getting distracted, and the absence of personal interaction.
But there are more pain points to consider. Time zone differences can be challenging when scheduling live demos with customers in different parts of the world. Security concerns are also a major worry, especially in today’s digital age, where protecting sensitive information is crucial.
Another pain point is limitations in demonstrating functionality. It can be difficult to showcase every feature and functionality during a live demo, leaving potential customers with questions and uncertainties about your product. Technical support is also crucial, as technical issues can arise at any moment and it’s important to have a support team to resolve them quickly.
Good thing is there are ways to overcome these concerns. By being proactive and well-prepared, you can ensure that your online live demo runs smoothly and effectively showcases the benefits of your product. In this discussion, we’ll explore these solutions in more detail and help you navigate the challenges of doing online live demos for SaaS.
Common Issues of Doing Online Live Demos and the Ways to Solve Them
Time Zone Differences
Time zone differences are a pain point regarding online live demos for SaaS. It can be hard to coordinate schedules with attendees in different parts of the world and ensure everyone can participate in real time.
Solution:
So, how do we overcome this hurdle? One solution is to offer multiple sessions at different times to accommodate attendees in different time zones. This may mean offering early morning, mid-day, and evening sessions, for example. You can also consider offering recorded sessions for those who can’t make it to the live demo so that everyone can access the information.
Another option is to use time-saving tools like calendar integrations that automatically convert time zones for you. This makes scheduling much easier and helps you ensure everything is clear.
When it comes to the actual demo, make sure you clearly state the start time and time zone so there’s no confusion. And, if you’re hosting a live demo, be prepared to deal with any time lag issues. This could mean pausing to allow everyone to catch up or using chat to answer questions in real-time.
If you’re offering recorded sessions, consider adding captions or a transcript to make it easier for attendees to follow along, regardless of the time zone they’re in.
Security Concerns
Security concerns can be a major pain point when doing online live demos for SaaS. With sensitive information being shared over the internet, it’s important to ensure that your demo is secure and protected from potential threats.
Solution:
One solution is to use a secure platform that’s designed specifically for online live demos. These platforms often come with built-in security features like encryption and password protection, making it much harder for unauthorized individuals to access your demo.
Another option is to limit the amount of sensitive information that’s shared during the demo. For example, you could use mock data instead of real customer information or limit the amount of personal information that’s shared during the demo.
You can also take steps to secure your device and network. This could mean using a VPN, updating your antivirus software, and making sure your operating system and web browser are up-to-date.
Finally, ensure a plan is in place in case of a security breach. This could mean having a backup of your data, knowing how to restore your device, and having a plan to handle any sensitive information that’s been compromised.
Limitations in Demonstrating Functionality
Demonstrating the full functionality of a SaaS product can be a challenge during online live demos. After all, there’s only so much you can show in a live demo, and sometimes it can be difficult to convey the full scope of your product’s capabilities effectively.
Solution:
This is where Demostory.io can be a real lifesaver. Demostory.io is a platform designed specifically for online product demos, and it comes loaded with features that help you overcome the limitations of traditional live demos.
For starters, Demostory.io lets you pre-record demo scenarios and interactions, so you can demonstrate exactly what you want to show during the live demo. This means you can control the pace of the demo and ensure that all the important features are covered.
Demostory.io also comes with interactive elements, like clickable buttons, links, and forms, which allow you to demonstrate the functionality of your product more engagingly and interactively.
In addition, Demostory.io makes it easy to track demo analytics, so you can see how your demo is performing and make any necessary changes to improve it. This is especially helpful if you’re looking to optimize your demo for conversion.
Demostory.io is fully customizable, so you can make it your own and reflect the look and feel of your product.
Limitations in demonstrating functionality can be a real challenge during online live demos for SaaS, but Demostory.io helps you overcome these limitations by allowing you to pre-record demo scenarios, incorporate interactive elements, track demo analytics, and customize the platform to match your brand. With Demostory.io, you can create a demo that showcases your SaaS product’s full functionality.
Technical Support
Technical support can be a pain point during online live demos for SaaS. After all, things don’t always go as planned and it’s important to have someone on hand who can troubleshoot any technical issues that may arise.
Solution:
Having a technical support team on standby during the demo. This team should be well-versed in your product and familiar with the demo process, so they can quickly and effectively resolve any technical issues that arise.
Another option is to have a backup plan in place in case of a technical failure. For example, you could have a pre-recorded demo on hand that you can play if the live demo is interrupted.
You can also consider using a platform that provides technical support as part of its service. Having dedicated support team to help with any technical issues during the demo is a game-changer.
It’s also a good idea to test your demo in advance to ensure everything is working properly. This can help you identify and resolve technical issues before they become a problem during the live demo.
Takeaways
In conclusion, doing online live demos for SaaS can be valuable for product demonstrations and customer engagement. Still, it’s important to know the pain points that can arise.
But the good news is there are already tools and software that can play a key role in resolving some of these pain points. From video conferencing software that enables you to connect with customers from anywhere in the world to screen recording software that can capture and showcase your product’s functionality, the options are many.
By utilizing the right tools and preparation, you can ensure that your online live demo runs smoothly, effectively demonstrates your product’s capabilities, and engages your target audience.
