Product Demo Specialists

Mastering Online Product Demos: A Guide for Product Demo Specialists

Online product demos are an important tool for product demo specialists, as they allow them to showcase a product’s features and functionality to potential customers in a more engaging and interactive way. By providing customers with a clear understanding of a product’s value and benefits, online product demos can help increase sales and improve customer satisfaction. As such, being up-to-date with the latest trends and tools in online product demos to create more effective and engaging demos can help products to stand out in a crowded online marketplace.

This blog post aims to provide online product demo specialists with an overview of the different types of online product demos and their benefits. We aim to help make informed decisions about which type of demo will best showcase your product’s features and benefits.


Types Of Online Product Demo That You Should Know


Live Demos

A live demo is like a virtual show-and-tell and it’s a real-time demonstration of a product that a presenter usually leads. They show you how the product works, answer your questions, and walk you through its features. It’s like having a personal tour guide, but for a product!

Having a live demo is great for getting a real sense of how a product works, especially for a hands-on kind of person, and it can help make a more informed decision about whether or not to buy the product. Examples of products commonly demonstrated through live demos include software, electronics, and home appliances.


Recorded Demo

It’s a pre-recorded video showing how a product works, usually created by the product manufacturer or a third-party reviewer. You can watch it on time and pause, rewind, or fast-forward as needed. It’s like having a personal product demo on demand.

Recorded demos are for people who prefer to learn at their own pace. You can watch the video as many times as you want and without worrying about interrupting anyone to ask a question. Plus, you can watch it anytime, anywhere, without having to schedule a specific time to tune in. Examples of products commonly demonstrated through recorded demos include beauty products, kitchen gadgets, and DIY tools. They’re especially helpful for products that have a lot of different features or require a bit of setup.


Interactive Demo

It allows the user to interact in a simulated experience like a virtual playground for a product. You can click buttons, explore different features, and see how the product responds to input. It’s a more immersive experience than a recorded demo and can be a great way to try out a product before buying. Interactive demos are usually accessed through a website or app, and can be a lot of fun to play around with!

This is the best demo if you want to get a feel for a product before making a purchase. They’re especially helpful for products that have a lot of different features or require some level of user interaction. Interactive demos can help you see how a product works in a more realistic setting and can be fun to play around with. Examples of products commonly demonstrated through interactive demos include video games, software, and virtual reality headsets.



A webinar is an online presentation or workshop that allows participants to join and listen to a speaker or expert on a specific topic. Webinars are typically hosted in real-time, and participants can interact with the presenter by asking questions, taking polls, or participating in group discussions. They are often used to educate people on a particular topic or showcase a product or service. Webinars can be accessed through a web browser or specialized software and are usually recorded and made available for later viewing.

Webinars are great for learning about a product or a specific topic from an expert. They can be accessed from anywhere with an internet connection and often have interactive elements that allow participants to ask questions and engage with the presenter. Examples of products commonly demonstrated through webinars include software, financial services, and online courses. They’re a great way to get a more in-depth understanding of a product or service before making a purchase.


Video Tutorial

A video tutorial is a recorded video that walks users through how to use a product or complete a specific task. It’s typically pre-recorded and can be accessed anytime, allowing users to watch and learn at their own pace. Video tutorials can be found on the product’s website, social media platforms, or dedicated tutorial websites. They often have a step-by-step approach, making it easy for users to follow along and learn how to use the product or complete the task.

Visual learners prefer to learn by watching rather than reading love this demo. They provide a clear, step-by-step demonstration of how a product works or how to complete a specific task. It is often concise and to the point, making them easy to follow and understand. Examples of products commonly demonstrated through video tutorials include makeup and beauty products, cooking appliances and tools, and electronic gadgets. They’re a great way to learn how to use a product hands-on and can help users feel more confident in their ability to use the product.


Trial or Freemium Version

A trial or freemium version is a demo that allows users to try out a limited production version for a set period or with limited features. It’s a way for users to test the product and see if it meets their needs before committing to a purchase. The trial or freemium version can be accessed online or through a download and is often free or available at a discounted price.

These are great for people who want to test a product before making a purchase. They allow users to get a feel for the product’s features and functionality and can help them make a more informed decision about whether or not to buy. Examples of products commonly demonstrated through trial or freemium versions include software, mobile apps, and subscription services. They’re a great way to try out a product and see if it’s a good fit without committing to a full purchase.


Virtual Reality Demo

A virtual reality demo is a type of demo that uses virtual reality technology to provide an immersive experience of the product. Users wear a VR headset that places them inside a simulated environment where they can interact with the product more realistically. The VR environment can be interactive, allowing users to explore different features and functions, and it can be a great way to experience a product before making a purchase.

VR demos are usually used for products that require a more immersive experience, like gaming consoles, travel destinations, or home design. It provides a better sense of the product’s features and functions.


Augmented Reality Demo

An augmented reality (AR) demo is a type of demo that uses augmented reality technology to overlay digital elements onto the user’s physical environment. It allows users to interact with a product by projecting a digital model onto a real-world surface. The user can then interact with the digital model and see how it would appear in their physical space. AR demos are typically accessed through a mobile app or a specialized device and require a camera or other sensors to detect the real-world environment.

Augmented reality demos offer a range of benefits to both customers and businesses. For customers, AR demos provide a more immersive and engaging experience of a product, allowing them to visualize and interact with it. For businesses, AR demos can be a powerful tool for showcasing a product’s features and differentiating it from competitors.

Examples of products commonly demonstrated through augmented reality demos include home furnishings, fashion items, and makeup. Customers can use AR to see how a new piece of furniture would look in their living room, how a particular clothing item would fit, or how a certain makeup shade would look on their skin tone. AR demos can help customers make more informed purchasing decisions and increase customer satisfaction.


Whiteboard Animation Demo

A whiteboard animation demo is a type of video that uses hand-drawn illustrations on a whiteboard to explain a product or concept. In this type of demo, the drawings are made in a time-lapse sequence, so the illustrations are drawn in real-time. The animation accompanies a voiceover explaining the product or concept being demonstrated. Whiteboard animation demos are often used in educational or instructional settings to simplify complex information and make it easier to understand.

Whiteboard animation demos can be a fun and engaging way to present complex information. They capture people’s attention and break complicated concepts into more digestible pieces. Examples of products commonly demonstrated through whiteboard animation demos include educational software, financial services, and consulting services. They’re a great way to simplify complex information and make it more accessible to a wider audience.



If you’re a product demo specialist, it’s important to keep up with the latest trends in online product demos and explore different types of demos to find the best fit for your product. is a powerful tool that can help create engaging and interactive product demos showcasing your product’s best features. With its user-friendly interface and customizable features, is a great choice for product demo specialists looking to take their demos to the next level. So why not see how it can help you create more effective and engaging product demos?

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