Even the best products tend to fail if your demo and sales processes fail to demonstrate the product’s value to your prospects. Everybody in the industry is intense and is fighting for your prospect’s attention, and you do not want to lose prospects, right? So, make sure to level up your software demo presentation!
The days of sending pre-recorded videos and datasheet samples are long over. Today’s prospects want a more personalized, interactive experience in demos. You may be thinking now about where you can get started and how you can make a lasting impression?
Software demonstration tools are the catalyst to making this possible. But what exactly should you consider when it comes to a software demo solution? What elements should this demo tool must-have?
Read this blog to find out and learn what these elements are.
1. Simplicity
Many times, your prospects may get tired of long qualification demos where they need to answer a lot of questions even before seeing the products. The best software demos are the ones where you have the potential clients browse through the SaaS product while you help them navigate it.
This gives them a more personalized experience, helping them to develop an emotional bond through the experience.
2. A solution to the problem
A software demo should be geared toward solving a particular problem. So, if you know the challenges your client and industry are facing and that your software can effectively solve, it must be the focus of the demo. A demo of the functions and features may turn generic, and it becomes difficult to keep your prospects engaged.
We suggest you focus on the challenge and not on the product’s features/functions.
3. Actual data
One significant part of the best software demo is the capacity to leverage actual data. Your prospects and even your existing client will always prefer to see the software being demoed using the actual data they can relate to. Another essential part of your successful demo presentations is to achieve something tangible with the software tool instead of just going through a list of buttons and menus.
4. Real Use Cases and comparisons
You will have to learn a thing or two from your demo experiences with your prospects. Perhaps, you have already visualized the whole thing and started to paint a picture of real business use cases, which is a good thing. Real use cases and comparisons of these use cases are an essential element of a demo software tool.
5. Personalization
Your sales demo has to be about the prospect more than the product itself. The right product demo software must allow you to create a more personalized experience based on your client’s specific pain points and how the SaaS product solves those. Since needs are unique to everybody, nothing in the demo must be generic.
Demo software platforms make personalization easier because of how modular they are. Recreating real-world scenarios and spinning up a new environment is much easier with these tools. It also ensures that your demo is tailored to your prospect’s use case accordingly.
6. Flexible environments
Do not let outdated techs hold your demonstrations back. The needs of your customers are consistently changing. And this only means you need an agile approach if you want to keep up. Modern demo browser solves this issue with the enhanced flexibility they offer, allowing you to create a more interactive environment to serve your demos.
This enables you to deliver purpose-built sales demos that directly appeal to your prospect’s needs. The added flexibility this software demo offers can make your sales demonstrations more relevant.
7. On-demand scalability
One of the biggest issues companies face today is scalability now that they rely on legacy infrastructure and platforms. Good thing a product demo software solves this issue by providing on-demand scale for virtual environments.
Possessing the ability to switch up new environments, add new users, and change your configuration settings lessen not only maintenance and support costs but also eliminates any technical limitations that might impact the demo experience.
8. All-in-One Intuitive User Interface and Dashboards
Both internal staff and prospects will use your sales demo tool, and that is why a unified, all-in-one interface is a must-have. You should make it easier for your prospects to join and engage with the live demo and give your sales team complete control over the process.
Data dashboards are another thing to have when it comes to the software’s UI. The dashboard helps you visualize all the data you are collecting and even improves decision-making in the process.
9. Tech Integration Friendly
Integration is the new thing today since it is often relied on to expand functionalities and data flow across different platforms.
Look for demo software tools with integration support with all the tools you use already. The integration allows you to personalize your sales demo better using the same workflows and data your clients use.
10. Engagement
Your live demo environment has to be built with engagement in mind, especially if you want to convince your prospects to hear your value prop and better understand the value. That is why always look for a demo solution that allows your prospects to learn and try the software, and this is to let them easily experience firsthand the actual value your SaaS product offers.
Today, people are most likely to become more engaged and retain info if they experience a more personalized environment during the demo.
11. A story that connects with the prospects
A great demo is not a pointless display of functions and features. In fact, it is a story of how your products will improve workflow in some ways. A good demo software enables you to connect to your target audience effectively. Provide real-life examples in a story-based manner to make it more interactive for your prospects.
12. A Vision of Value
Do some research. Understand the net value your SaaS product generates for your prospects. Determine why relevant goals are essential to them, their current path to goal achievement, and their KPIs. Next, create and display a clear vision of the value they can receive by using your SaaS product.
It is your software demo that will become the link to your goal of success.
13. Room to Breathe
While you want to fill in your sales demonstration with all the features that can have a significant impact and outline all benefits, it is very important that you leave room to breathe in your demo and have an ongoing conversation with your prospects about their pain points, needs, and how the SaaS product relates directly to them.
A working and effective demo should be a two-way street. Thus, make sure you are making space in your demo to engage.
Demostory.io Has All You Ever Need
Look for demo software with all the critical elements we cited above that can deliver what your prospects expect.
Web-based demonstration software like Demostory.io can go above and beyond the traditional demo. By choosing the right demo tool like Demostory.io, you can stay ahead of the curve and make your virtual sales demos more interactive and personalized so that your prospects will never forget.
If you want to experience the features firsthand. Request a demo. No payment info is needed.
