Types of Product Demos

5 Types of Product Demos You Can Explore This 2023

For sure you have already spent years developing your software, and you already know the nitty-gritty of it – how it works, its best features, and every aspect of it. However, when you pitch your product to your potential clients, they find it hard to understand your offer.

This is where a product demo presentation comes in. It lets you showcase your product and its features in the most detailed and enticing way. But if the demo you deliver is poor, it will most likely sabotage your product. So, if you want your prospect to understand your value better, you have to give a concise, clear, and persuasive demo. 

There are various types of product demos you can try today. Depending on your software, you should pick one over the others. In this blog, we will explore the different types of product demos, what they are best for, and some tips on how to choose the right one for you.

Let’s start.


What is a Product Demo?


To put it simply, a product demo is a brief presentation that will help you explain how your software works. It is an effective way to showcase to your prospects what your software does and why it matters to them. Today, SaaS companies use product demonstrations to showcase their software in the best light possible. It must be a concise and crisp overview that can give the prospects information on whether they want to learn more.

Numerous sales teams use product demos as a part of their sales enablement process, helping sales representatives understand the product and answer some questions from their prospects. 


What are the Product Demos You Can Try This 2023?


While there are various types of demo presentations you can try for your product, what matters the most is how you can make the best possible experience for prospective clients, as it drives them to make the purchase decisions. 

To find and stick with the right type of demo, you need to understand the different types of product demos available and what they can bring to the table.


1. Interactive product demo

This type of demo acts as a virtual clone of your software, allowing your prospects to feel and touch all the features of your product without gaining access to it. As the name indicates, it enables them to interact with your software and experience the real value it gives.

This type of demo comes with walkthroughs and guides that help your prospects self-explore the software without direct assistance from a sales rep. The main advantage of using an interactive demo is that you can simply roll out your demo in a matter of minutes. 

Top benefits:

  • Provides first-hand experience: This demo allows you to replicate the whole product and give the best possible experience to your target prospects. 
  • Allows you to create more informed decisions: This demo allows your prospects to test your product and decide whether it is best for their needs. It enables them to understand how the software works for them.


2. Pre-recorded product demos

Sales reps often use recorded demo videos during the calls with their prospects. The videos will help demonstrate your product’s value while being shown via the screen. This type of product demo explains how the product’s main features solve your prospects’ pain points and bring them value.

Pre-recorded demos are ideal for introducing new software into your sales funnel. These demos will give you time to edit, prepare, and record even before showing them to your prospects. In addition, since communication is being recorded, a sales rep can record at any point to address some critical points.

Top benefits:

  • Zero errors: Compared to other demos, the errors in this type of demo are close to zero. This is because these demos are already recorded.
  • Easy to create: As it does not require complex editing, you can easily record and present it without special skills.


3. Live demonstration

A live demonstration is the most used and standard product demonstration that most SaaS businesses use. This demo allows you to showcase your product live, allowing your prospects to see how it works. This method of demoing your product is particularly effective, especially if you have a team of outstanding sales reps who knows how to engage with prospects and deliberately answer questions they may have about your product. 

Furthermore, a live demo can help establish trust between your prospect and your brand as they interact and connect in real time while clearing all the doubts with your sales reps.

Top benefits:

  • Better educates your prospects: With a live demo, you can educate your prospects on how to use your software. It also helps establish rapport with them, resulting in more conversions.
  • Easy to set up: You can set up a live demonstration of your product and get started easily.

Another important thing you must know is that a live demo demands more time in preparation. But with interactive demo software like Demostory.io, you can set up multiple demos in one snap and launch them instantly, helping you save time and effort. This demo tool has everything you need (technical features) that help you deliver a great demo to your prospects.


4. Product demo video

A product demo video is a live-action or animated clip highlighting your product’s value to your target prospects. It is designed to entice and convince more potential buyers and curious visitors to take action on your CTAs, like starting a free trial, purchasing a plan, or requesting more information.

Product demo vids are somewhat like a mini-commercial that give a glimpse of your software’s best features, how it works, and why it is better than other software solutions. This way, your prospects can determine if your product is worth their money.

Top benefits:

  • Simple to understand: This type of demo is easy to understand and follow. They allow your target viewers to see exactly how your software works and how it benefits them.
  • Can reach more people: These demos attract a wider audience than a normal product video.


5. Product presentations

It is the practice of using Google slides and PowerPoint presentations to explain your product’s many benefits and features. While presentations have a lot of good aspects – the prospects do not have any chance to get to know your product well, making it look unreliable.

To create a twist, you can focus on using the product presentation to highlight your product’s best features and benefits. Then, you can follow up with a live, interactive demo. This makes your sales process even more efficient and effective – and ultimately helps you close more deals.

Top benefits:

  • Cost-effective: A product presentation can be easily delivered by anybody for as long as that person has a basic understanding of the software. 
  • Personalized experience: You will create a different presentation for every prospect based on their unique need, making it more personalized. 


Create More Personalized Product Demos with Demostory.io


As this blog ends, we hope you now understand all types of product demos better. We hope it gives you insights to help you decide which will be best for your target prospects and overall sales process. 

Develop more interactive live demos using the leading browser-based demonstration software – Demostory.io. It gives you more control over how your demos will turn out, giving you more room to make them more interactive and personalized for your prospects. Demostory.io is the first ever browser specifically made for product demos built on Chrome that guarantees a seamless and flawless demo experience.

So, what are you waiting for? Start building demos now and tell stories with Demostory.io.

Request for a 30-day trial for free. No credit card is required.